media management for emerging economies

emerging markets-focused media management company dedicated to unleashing your brand’s true potential, maximizing your reach, and driving unprecedented growth

top products

the world’s most affordable content recommendation system

this is the world’s most affordable artificial-intelligence-driven content recommendation system. reco is a meticulously designed platform for emerging markets with an unbeatable business model that will boost your visibility for a fraction of the price of the competition.

a fully automated content-to-database retrieval system

creating databases from articles in countless different formats is a nightmare. using artificial intelligence, auto simplifies the task to just a couple of clicks, and you’ll get a fully populated database including articles’ language, age groups, categories, keywords, images, and more. all that from just an URL link.

Long Reads: Deep Dive into 2024 Trends for Content Marketing in Southeast Asia

In 2024, the content marketing landscape in Southeast Asia is undergoing transformative changes, shaped by the convergence of technology, cultural dynamics, and an increasing emphasis on ethical practices. This evolution is marked by several key trends, each contributing to a more sophisticated, personalized, and responsible approach to marketing.

Differences in Content Marketing Between South-East Asia and Sub-Saharan Africa

In the dynamic and diverse landscapes of Sub-Saharan Africa and Southeast Asia, content marketing and content recommendation strategies are evolving distinctly, reflecting the unique cultural, economic, and technological nuances of each region.

The Africa Files: How to Leverage Dynamic Content Marketing

To leverage the dynamic content marketing landscape in Africa effectively, brands and marketers must adopt practical strategies and innovative approaches. Here are some real-world tips and tricks derived from the current trends and successful practices in the African market.

Specifics of Content Recommendation Systems for Sub-Saharan Africa

Implementing content recommendation systems in Sub-Saharan Africa faces distinct challenges, exacerbated by the region’s vast cultural, linguistic diversity, economic disparities, and digital infrastructure gaps.

Long Reads: Navigating the Mosaic: Cultural Differences and Nuances Among Arab Nations

The Arab world, encompassing countries in the Middle East and North Africa (MENA) region that share the Arabic language and a set of historical and cultural ties, is often mistakenly perceived as a monolithic entity.

The Importance of Being Affordable

Emerging markets in regions like the Middle East and Sub-Saharan Africa represent a vast, untapped potential for digital content consumption.

The Vital Role of Media Buying and Content Recommendation in Emerging Markets

In the rapidly evolving landscape of global media, emerging markets like the Middle East and Sub-Saharan Africa are becoming increasingly significant.

your friendly guide through the crazy world of advertising

it’s all about you

efficiency: by streamlining the media buying process, we save our clients both time and resources.

optimized ROI: through continuous monitoring and strategy refinement, we ensure our clients get the best return on their media spend.

customized solutions: recognizing that no two clients are the same, we craft tailored media solutions that align with specific business goals and objectives.

we don’t just offer services; we offer solutions that drive growth, engagement, and return on investment.

how it works

discover your brand

we begin by immersing ourselves in your brand’s identity, values, and target audience. understanding what makes your brand special helps us create a solid foundation for your media buying journey.


insights and research

our team conducts comprehensive market research and analyzes audience behavior to identify the most effective media channels for your brand. with data-driven insights, we develop a clear roadmap to success.

crafting the strategy

based on the research findings, we develop a strategic media buying plan that aligns with your unique goals. from traditional to digital platforms, our approach is tailored to maximize your brand’s impact.

implementation and optimization

as your campaigns go live, we closely monitor their performance and make real-time adjustments to optimize results. our agile approach ensures that your message remains relevant and resonates with your audience.

measurable results

transparency and accountability are paramount at troha&co. through detailed reports and analytics, we provide clear visibility into your campaign’s performance, empowering you to measure your return on investment and make informed decisions.

media strategy

marketing strategy: we devise comprehensive plans that define target audiences, set clear objectives, and determine the most effective media channels to achieve those objectives.

analytics and BI: data is the backbone of every successful campaign. we employ advanced analytics tools to monitor campaigns, ensuring they’re on track. business intelligence (BI) provides insights, helping refine and adjust strategies in real-time.

product strategy: understanding a product inside-out allows for better advertising alignment. we evaluate a product’s market fit, its unique selling points, and craft campaigns that amplify these strengths.

digital strategy: the digital landscape is vast. our team ensures that clients’ digital campaigns are cohesive, targeted, and aligned with the brand’s overall objectives.

mobile marketing strategy: with increasing mobile device usage, mobile-optimized campaigns are essential. we ensure advertisements render perfectly on mobile devices, leveraging the unique capabilities of mobile platforms for interactivity and engagement.

social strategy: social platforms have their own dynamics. our strategies are tailored to each platform’s unique attributes, ensuring organic growth, high engagement, and fostering brand loyalty.

media buying

atreaming media: we acquire ad placements on popular streaming platforms to reach a continuously growing audience. with many consumers transitioning to streaming, it’s an optimal space to engage viewers with video, audio, and interactive advertisements.

static internet: we secure ad spaces on high-traffic websites and portals. this traditional form of online advertising remains effective in capturing attention and directing traffic.

email advertising: our team creates and places compelling advertisements in newsletters and dedicated email campaigns. this targets subscribers directly in their inbox, providing personalized messages to foster engagement.

ad networks & RTBs: through partnerships with ad networks and real-time bidding (RTB) systems, we ensure clients get competitive placements, optimizing for cost and reach.

social & search: we manage ad campaigns on major social media platforms and search engines. this guarantees visibility where users actively engage and seek information.

every service is designed as a piece of a larger puzzle tailored to fit your needs and goals

about us

we are more than just a media buying company – we are passionate about helping brands thrive in today’s competitive landscape. with a wealth of experience and a team of dedicated professionals, we have become a trusted partner for businesses seeking to amplify their reach and leave a lasting impact on their audience. our mission is to empower your brand’s success through strategic media buying, innovative solutions, and a commitment to excellence.


at the heart of troha&co’s philosophy lies the belief that every brand has the potential to soar to new heights. we believe in the power of collaboration and work closely with our clients to understand their unique goals, challenges, and aspirations. by fusing creativity with data-driven insights, we craft tailored media buying strategies that not only elevate your brand but also foster long-lasting relationships with your audience. transparency, integrity, and innovation are the cornerstones of our approach, ensuring that your brand’s success remains at the forefront of everything we do.


at troha&co, we are committed to empowering your brand’s success at every step of the journey. our dedicated team of experts collaborates closely with you, guiding you through the media buying process with professionalism, expertise, and enthusiasm. we treat your brand as if it were our own, going above and beyond to deliver exceptional results that exceed expectations. your success is our success, and we are devoted to making your brand shine in the ever-evolving world of media.

let’s get in touch
contact us today for a consultation, and let's embark on a transformative media-buying journey together.